FÓRMULAS de MARKETING

FDM
Health communication agency

WE CREATE

SOLUTIONS

DIRECT COMMUNICATION

We contact HEALTH PROFESSIONALS to send them commercial communications and advertising about health-related products and services.

DIGITAL CONTACT

We provide POSITIVE contacts to HELP sales representatives generate SALES, VISITS and EMAIL communication. We create web environments, digital telesales and data registration with order requests. Always with a good company image.

CONSULTING

We analyze the situation of the Call Center, perform Mistery Client, compare with competitors, interpret quantitative and qualitative quality parameters and recommend action plans for continuous improvement.

THERAPEUTIC ADHERENCE

Service to remind you to take the medication prescribed by the doctor through SMS messages activated by the pharmacy at the appropriate frequency and at the right time with the express authorization of the recipient.

BLOG

A common meeting point where we publish news that help to better understand treatments and pharmaceuticals. We inform pharmacies, physicians, laboratories and patients to help them improve health communication.

ECOMMERCE

WEB so that HEALTH PROFESSIONALS can BUY ON-LINE the products of FDM CLIENTS and be informed and trained on products and services necessary for the exercise of their profession. It helps to simplify the commercial management with the point of sale.

All professionals united in the service of health and connected to our solutions.

EVA BENDAYAN, FOUNDER

EVABENDAYAN_PEKE

EXPERTS IN THE PHARMACEUTICAL SECTOR

Our solutions strengthen laboratory-physician-patient-pharmacy relationships, improve adherence to treatments and help to better understand products
and healthcare services.

POSITIVE CONTACTS

From our own call center we control the production processes and manage campaigns with results measurement and database delivery.

We collaborate with the Barcelona City Council to promote the employment of people with difficulties in accessing the labor market, guaranteeing a living wage.

We ensure compliance with current data protection legislation and collaborate with the Spanish Data Protection Agency.

PHYSICIANS
PHARMACIES
LABORATORIES
YEARS CONTACTING

START WORKING WITH US NOW

Since 2004 we have been creating communication solutions that help to improve people’s health and therefore their state of well-being. To this end, we contact healthcare professionals, doctors and pharmacists to send them communications about healthcare products and services related to their profession.

PHARMACEUTICAL SECTOR

INNOVATION

ECOMMERCE

We have been the first to design a system of direct sales between laboratories and pharmacies without commissions, with advance payment via credit card or bizum.
We offer the VIABILITY of selling on-line to pharmacies and any health professional, complying with the regulation of NOT advertising or selling medicines to the END CONSUMER.
This advance is not only a technical evolution, but a profound transformation.

teleaviso

We are pioneers in creating a service of high health value that reminds patients to take their medication by sending SMS messages to their cell phones. It is secure, agile and 100% confidential and the patient’s consent is certified. This innovation guarantees regulatory compliance and allows monitoring by healthcare professionals. It has been authorized by the Subdirección General de farmacia y Productos Sanitarios de la Generalitat de Catalunya.

Health

The first direct communication agency specialized in health that has built a solid and updated database, respecting the current data protection regulations. Through us, laboratories can be in constant contact with pharmacies, doctors and other groups that, due to their professional activity, can be health prescribers. With multichannel strategies we integrate various communication channels (emailing, telemarketing and mailing).

HISTORY

MILESTONES

  • April 1, 2004

    From scratch, FDM was born as an agency specialized in health communication. We started offering integral services of analysis, strategy and creativity, exclusively oriented to the health sector.

  • February 18, 2005

    We created TELEAVISO, a pioneering system for medication reminders via SMS. Funded by IPSEN and authorized by the Subdirección General de farmacia y Productos Sanitarios de la Generalitat de Catalunya for the reminder of taking the antihypertensive drug Hipoartel.

  • March 14, 2006

    Our direct communication services are born. Pioneers in the implementation of multichannel strategies aimed at the healthcare sector: telemarketing, emailing and mailing.

  • March 9, 2009

    ALMIRALL entrusts us with the responsibility for the telesales of its OTC products to pharmacies. We received by fax the order requests with the signature of the pharmacy and we managed the orders through wholesaler and delegate.

  • January 10, 2016

    We signed a contract with the Madrid Association of Pharmacy Entrepreneurs, whose objective is to collaborate in the activation of the TELEAVISO service through the pharmacy office to remind people to take the medication prescribed by the doctor.

  • December 1, 2020

    We signed a global collaboration contract with CORREOS for sample deliveries and handling with special Publicorreo rates and special parcel delivery.

  • March 3, 2021

    The AEPD recognizes us as a member of the Digital Pact for People. This endorsement accredits our commitment to privacy, innovation and ethics in the digital environment.

  • July 12, 2022

    We executed a comprehensive campaign for ABBOTT, informing key decision makers in nursing homes, mutual insurance companies, private clinics and hospitals about ID NOW™ and PANBIO diagnostic solutions during the pandemic, helping to protect the most vulnerable populations at a critical time.

  • April 3, 2023

    PROMOCIONES.FDM.DIGITAL is born so that the PHARMACIES can buy DIRECTLY ON-LINE the products from the PHARMACEUTICAL LABORATORIES. FDM validates the professional's data to comply with the regulation of NOT advertising or selling medicines to the END CONSUMER.

  • May 21, 2025

    We encourage and promote the professionalization of design and visual arts in collaboration with LCI BARCECELONA.

LABORATORIES

SUCCESS

TELEVENTA

PHARMACIES

MAILING

TRAUMATOLOGISTS, RHEUMATOLOGISTS AND PHYSIOTHERAPISTS

TELEAVISO

REMEMBER THE MEDICATION

EMAILING

GYNECOLOGISTS

ATTENDANCE AT EVENTS

VETERINARIANS

WEBINAR

PEDIATRICIANS AND PHARMACIES

WE ARE AT YOUR DISPOSAL

OUR TEAM

Eva Bendayan

CEO general manager

CREATION
MANAGEMENT

Andres Martinez

technical director

BBDD
DESIGN

Carles Basteiro

DATA PROTECTION OFFICER

DIGITAL PACT
LOPD

Isaac Martinez

MEDICAL CONSULTANT

PEDIATRICS
CARDIOLOGY
COMPANY PRESENTATION

VIDEO

trust us

customers

Santiago Machado
National Sales Director
BAYER CONSUMER CARE

"We selected them among several vendors for a telemarketing project. What surprised me the most was his in-depth experience of the OTC market in Spain. The best thing was that at some point in the process you forget who is the customer and who is the supplier since you consider them as one more of your team working for a common purpose."

Albert Pantaleoni Giralt
Trade Marketing. Pharmacy Club
ALMIRALL

"They put themselves in the client's shoes, they get involved in the project as if they were the client themselves. The team does an excellent job, looking for new business opportunities, and providing valuable market information . They are crack!!!"
María José Álvarez
Commercial Marketing Manager Iberia
GE HEALTHCARE

"They know perfectly the work they do, adapting solutions to the needs. They carry out an exhaustive follow-up of the activities implemented and know how to find and respond to any setbacks that may arise during the development. The expected objectives are met. Working with them is very pleasant as they are very easy to work with. They always offer excellent service."

fdm.digital

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HEALTH CONNECTS US

We contact healthcare professionals, doctors and pharmacists to send them communications about healthcare products and services related to their profession.

Our solutions strengthen laboratory-physician-patient-pharmacy relationships, improve adherence to treatments and help to better understand healthcare products and services.

FORMULAS DE MARKETING S.L.

Gran Vía 849 Local08018 Barcelona
+34 93 309 39 08
fminfo@formulasdemarketing.com

CONTACT

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