SOLUTION CREATED FOR LEO-PHARMA WITH THE OBJECTIVE OF GETTING PSORIASIS PATIENTS TO REMEMBER TO CHANGE
WEEKEND TREATMENT WITH DAIVOBET AS AN ALTERNATION TO DAIVONEX CREAM DURING THE WEEK.
Leo-Pharma delegates handed out a prescription booklet with 10 information leaflets on the service associated with the prescription during the medical visit.
To comply with the LOPD, the doctor wrote down the patient’s name and cell phone number on the prescriptions. The patient had to sign the legal consent for the provision of the service.
When the physician prescribed maintenance therapy, he informed the patient of the TELEAVISO SMS service and activated it by calling a 900 line.
The patient received the following message on his cell phone every Friday for 6 months:
TELEAVISO SERVICE, WE REMIND YOU OF THE CHANGE PRESCRIBED BY YOUR DOCTOR TO DAIVOBET DURING THE WEEKEND.
YOU CAN DEACTIVATE THE SERVICE BY CALLING 902887504.
For the first time, in 2016, the dermatologist had at his or her disposal a new service to help psoriasis patients remember the treatment with the PRODUCT NAME.
The final documentation was submitted to the Subdirecció General de Farmàcia i Productes Sanitaris for approval on May 30, 2006 and on June 6, 2006 we received through our lawyer the approval of the material that was provided to the doctor to activate the patient warning service of the prescribed treatment, complying with the current regulations on advertising.