Objectives
Encouraged daily intake by patients.
Differentiated IPSEN from competitors.
Delivered brand recall directly to the patient.
Strategy - 2005
Our solution
Teleaviso is an automated reminder service for patients.
Key actions
Designed branded tear-off prescription pads for medical reps.
Rxpad
This tool was created to support adherence to treatment and facilitate communication.
Official Approval
Prior to the launch of this project, the entire procedure was reviewed with the Health Authority.
Automated Calls
The beneficiaries were undoubtedly the patients, who received an automated call.
Results
100% of physicians that prescribed HIPOARTEL adopted the initiative.
Conclusion
Through strategic actions, the laboratory tapped into a new market.
Sustainable Development Goals
Ensure healthy lives and promote well-being for all at all ages. Improves treatment adherence for chronic conditions. Supports patient autonomy and empowerment.
The project uses digital tools like IVR calls to improve healthcare delivery, showing how tech can support treatment adherence.
The free reminder service makes treatment support accessible to all patients, helping reduce health disparities.
The initiative followed legal standards and ensured patient consent, promoting ethical and transparent healthcare practices.
Lets work together
We contact healthcare professionals, doctors and pharmacists to send them communications about healthcare products and services related to their profession.
Our solutions strengthen laboratory-physician-patient-pharmacy relationships, improve adherence to treatments and help to better understand healthcare products and services.
Our solution
- Patients called a toll-free number 900 to activate the service.
- Through an IVR system, the service registered:
- Patients mobile number
- Frequency and time of intake
- For 7 days, they received automated calls saying:
"This is a reminder to take your antihypertensive medication Hipoartel, as prescribed by your doctor."
- Patients could opt out at any time.
This result confirmed strong interest and relevance within the niche.
Key actions
Designed branded tear-off prescription pads for medical reps.
Consulted Catalonia's Health Authority and received full legal approval including brand mention in calls.
Developed IVR message automation and scheduling system.
Ensured transparency and patient consent throughout the process.
RXPad
This tool was created to support adherence to treatment and facilitate communication between the physician, the patient, and the pharmaceutical representative.
- Patient Copy – Includes instructions on how to activate the free reminder service via their phone.
- Physician Copy – Contains only the patient's phone number, allowing the doctor to keep a record of the service provided.
- Delegate Copy – Includes the doctor's name, date, and health center. This part is handed to the IpsenPharma representative for internal tracking.
Official Approval
- Prior to the launch of this project, the entire procedure was reviewed with the Subdirectorate General of Pharmacy and Health Products of the Generalitat of Catalonia.
- Following our instructions, the legal process was successfully handled by our lawyer, not the laboratory as usual.
- The method was approved, including the use of the product name in the calls received by patients.
- We emphasized the need to mention the medication, as in polymedicated patients — such as those with hypertension — stating the product name is vital.
- It was also crucial to explain that the patient was the primary beneficiary of the service.
- As the communication agency providing the tele-notification service, we overcame a key challenge to secure formal approval.
Why we needed this?
Official approval ensured legal compliance and allowed the medicine name in calls for patient clarity.
Automated calls
The beneficiaries were undoubtedly the patients, who received an automated call with the following message
We are calling to remind you to take your antihypertensive medication, Hipoartel, as prescribed by your doctor.
You voluntarily activated this service and provided your phone number and preferred time to receive this reminder.
The call will be made automatically once a day for seven consecutive days.
If you wish to deactivate the service and stop receiving calls, press 2 after the tone.
- The service was provided with full guarantees.
- It was specified in all communications that the service was provided because the doctor had prescribed an antihypertensive.
- Patients received the messages free of charge.
- Patients gave their voluntary and explicit consent to the service during the collection of basic data.
- Unsubscribing could be requested at any time, and our contact phone number was included in all communications.
- Data processing was carried out without human intervention, minimizing legal risks.
- A real contact was provided to exercise rights in accordance with data protection law.
Results
First time in history a branded medicine was part of a legal patient reminder call.
Conclusion
Patient-centric services increase brand value and market distinction.
A great communication idea can solve real healthcare problems.
Legal and ethical alignment is critical in health communication.
Combining technology with human behavior boosts adherence.