During the pandemic Pranarom had to find new ways to reach pediatricians without in-person visits. To promote Pranabb, we sent product samples directly to doctors and collected their valuable feedback through a SURVEY to support future recommendations.
Strategy – 2020
Data processing
To refine the target list, we carried out a data filtering process on our FDM database focused on pediatricians.
Mailing
Pediatricians get samples of product.
Telemarketing
We called pediatricians to check whether they had received the PRANABB chest balm samples.
Emailing
We get in touch in order to thank them and get their feedback.
Survey
A survey was created to assess the level of interest in Pranarom's Healthcare Action Protocol.
Ending
The Healthcare Action Protocol has been very well received and appreciated.
By encouraging healthcare professionals to consider plant-based remedies, the project reduces reliance on synthetic pharmaceuticals and fosters more responsible production and consumption patterns in the health sector.
The training sessions offered to doctors contribute to lifelong learning and professional development in health-related knowledge.
Data processing
To refine the target list, we carried out a data filtering process on our FDM database focused on pediatricians.
Identification: We identified all pediatricians in our database who had already been visited by Pranarom's commercial network.
Exclusion: These pediatricians were removed to avoid overlap with the client's existing activities.
Private Practice Selection: From the remaining records, we selected only those who had consultations in private healthcare centers.
As a result, the final list included only pediatricians not reached by Pranarom's sales team, with a specific focus on professionals in the private sector.
What we send them
Telemarketing Script
We called pediatricians to check whether they had received the PRANABB chest balm samples from PRANAROM, which were sent by regular mail. During the conversation, we conducted the survey over the phone.
To comply with EU data protection regulations, all telephone calls were recorded. At the beginning of each call, a legal statement informed participants about the recording. A different legal notice was provided at the end, specifically regarding the collection and processing of personal data.
Results
Emailing Script
Dear Doctor,
We recently sent you samples of PranaBB Chest Balm and would appreciate your feedback with a few quick questions.
If you'd like more information, simply email us at pranarom@fdm.digital with your contact details. We'll coordinate with Pranarom, the specialist lab in scientific aromatherapy.
As a healthcare communication agency, we're here to keep you informed and supported in your daily practice.
We hope the samples have been helpful.
Best regards,
Professional Support Service
📞 +34 93 309 39 08
✉ fminfo@formulasdemarketing.com
Results
Survey
A survey was created to assess the level of interest in Pranarom's Healthcare Action Protocol, in combination with telemarketing efforts.
See the survey linkDear Doctor, Have you received the PRANABB chest balm samples?
Did you know about the product and its advantages for children of such young age?
Do you know the positive effects of essential oils for baby's health?
Would you like us to send a health action protocol to help your recommendations for the most common conditions?
The most common conditions
- Cough
- Infant colic
- Diaper rash
- Nasal congestions
Research Technique
Calls made via telemarketing to encourage pediatricians to complete a survey and the sending of a survey link via email.
Geographic Scope
Spain. Number of Surveys: 103 surveys completed.
Universe
13.571 Pediatricians
Conclusion
Some pediatricians have mentioned that after receiving the samples, they became interested in learning more about essential oils.
Despite the challenges of reaching doctors during the pandemic, mailing samples and persistent follow-up allowed us to collect valuable feedback from 103 pediatricians.
