{"id":18106,"date":"2022-06-05T07:30:10","date_gmt":"2022-06-05T07:30:10","guid":{"rendered":"https:\/\/www.formulasdemarketing.com\/work\/televenta\/"},"modified":"2023-06-09T06:52:51","modified_gmt":"2023-06-09T06:52:51","slug":"televenta","status":"publish","type":"work","link":"https:\/\/www.formulasdemarketing.com\/en\/work\/televenta\/","title":{"rendered":"TELEVENTA"},"content":{"rendered":"\t\t
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We have been working for 3 years to generate SALES <\/b><\/strong>DIGITAL SALES <\/b><\/strong>a PHARMACIES <\/b><\/strong>for the promotion of the products
THIOMUCASE, ALMAX, CALMATEL, HIDROXIL, BLASTOESTIMULINA and BLASTOACTIVA.
<\/b><\/strong>We also collaborate in the COMMERCIAL STRATEGY through trainings in aesthetic centers for the prevention of cellulite in buttocks, abdomen and half legs.<\/span>
<\/strong><\/p>\n

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In April 2008, for the first time, the laboratory made a change in its approach to sales to pharmacies and we offered the possibility of conducting a small test.<\/p>\n

We started with a random selection of 100 pharmacy records from Spain.<\/p>\n

We transform the usual promotion of the laboratory with the sales network into an argumentation formed by a telephone script, objection handling, response coding and order form.<\/p>\n

During the telephone conversation, it was possible that some of the interlocutors might ask the teleoperators about issues related to the LOPD, so we also prepared a specific argument for these questions.<\/p>\n

We make phone calls on behalf of the laboratory to the purchasing manager or pharmacy owner offering the promotion associated with the purchase of your anti-cellulite.<\/p>\n

The calls were recorded including a legal phrase in the argument to comply with current data protection legislation.<\/p>\n

Emailings were sent through an exclusive email account for the laboratory from our data management and processing platform.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We made 11% of the ORDERS on records called.<\/strong><\/h5>\n

The number of units sold and the turnover achieved in just one week was a revelation of a new commercial technique.<\/strong><\/p>\n

The success achieved with the call made us the agency in charge of the TELEVENTA TO SELL THE ENTIRE RANGE OF OTC PRODUCTS.
\n agency in charge of the TELESALE TO SELL THE WHOLE RANGE OF Almirall’s OTC PRODUCTS<\/b>
\n<\/strong> of Almirall’s OTC products throughout Spain.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n TELEVENTA<\/span>
\n<\/b>
\n <\/span>
\n<\/b>
\n OTC <\/span>
\n<\/b>
\n ALMIRALL<\/span>
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In 2009 we achieved the highest results in order generation through a process composed of the actions described below:<\/p>\n

DATA PROCESSING<\/b><\/strong><\/span><\/h3>\n

We formalize a contract for the provision of services, confidentiality and processing of personal data.<\/p>\n

We searched the yellow pages for pharmacies to validate the public data and matched the yellow pages record with an identifying number.<\/p>\n

We update the data of the located pharmacies and treat the new file for the realization of telesales consisting of:<\/p>\n