Objectives
Strategy – 2023
1st Telemarketing action
The objective is to schedule a visit with the representative to present the product.
Data analysis
941 records proceed to the next data capture action to obtain or update information.
Data processing
The PHONE NUMBER has been searched on the internet using advanced tools.
2nd Telemarketing action
Script updated to comply with Law 11/2022, Article 66.1.
Results
Records updated with current information. Sales rep appointments scheduled.
Conclusion
The ADTAB phone campaign raises awareness of a new, prescription-free flea and tick treatment.
Clear product info and rights boosted trust and engagement.
Positive feedback on call clarity and relevance.
Effective adaptation to the new telecom communications law.
High opt-in rate for marketing and sales visits.
By promoting ADTAB, an effective treatment for controlling fleas and ticks in pets, the campaign contributes to better animal health, which in turn supports human well-being by reducing zoonotic risks
The campaign leverages innovative communication strategies and digital data management to responsibly promote veterinary products, encouraging sustainable industry practices
By informing professionals about safe and prescription-free products, the campaign supports responsible use of veterinary medicines, reducing unnecessary prescriptions and promoting awareness.
Compliance with data protection laws and transparent communication uphold principles of trust, accountability, and respect for individual rights
1st Telemarketing action
The objective is to schedule a visit with the representative to present Elanco's new product.
ADTAB, for the elimination of fleas and ticks
For stores that are already familiar with the product and are selling it, we offer to send them visibility materials to help promote the product.
All calls are recorded in compliance with current data protection regulations.
Call Flow
Identify Decision-Maker: Speak with the head vet or purchasing manager.
Inform on Recording: Mention the call is recorded per data laws.
Deliver Key Message: Highlight ADTAB — new, prescription-free, monthly chew, TV-featured, in pet stores.
If Known:
- Using it? Yes → Offer promo materials.
- Not using? → Offer rep visit.
- If unknown: Give a quick overview, offer to send info or schedule a visit.
Close: Confirm interest (visit, email, materials), request marketing consent, verify contact name and end accordingly.
Data analysis
941 records proceed to the next data capture action to obtain or update phone numbers.
Data processing
The PHONE NUMBER has been searched on the internet using public sources:
We record in the database the SOURCE where the store's phone number was found and the LINK to the webpage where it was obtained.
We save a PDF record of the search for each store found to reliably demonstrate the PUBLIC ORIGIN of the PROFESSIONAL DATA, ensuring full compliance with data protection regulations.
| Registers | Searched | Updated |
|---|---|---|
| No phone number | 305 | 242 |
| Mobile phones | 367 | 276 |
| Incorrect phone numbers | 166 | 56 |
| Possible incorrect phone numbers | 103 | 28 |
| Total | 941 | 602 |
2nd Telemarketing action
Script updated to comply with Law 11/2022, Article 66.1 (from June 29, 2023), enhancing protection against unsolicited calls.
Calls allowed only for business-related offers to professionals or business owners.
Each call begins with company ID, purpose, and opt-out option.
Contacts are informed of their right to object before discussing the product.
All calls are recorded.
Goal: Promote ADTAB, a chewable, prescription-free flea & tick treatment.
Start: Reach head vet or purchasing manager; state identity, purpose, and data rights.
Inform: Mention right to object to the call.
Ask: Know ADTAB? Using it? Interested in visit? Want marketing emails?
Next: Gather contact info and consent; confirm consenting contact's name.
Outcome:
- Positive: Consent for marketing/visits.
- Negative: Respect refusal, no follow-up.
Results
Conclusion
The ADTAB phone campaign raises awareness of a new, prescription-free flea and tick treatment.
It ensures legal compliance by identifying the appropriate contact, respecting data protection laws, and enabling data subjects to exercise their rights.
A structured approach delivers targeted info, personalized visits, and marketing materials while securing consent.
This builds trust, respects preferences, and boosts product promotion.