Objectives
To promote innovation during COVID-19, the campaign introduced two rapid diagnostic solutions.
By communicating these rapid diagnostic solutions for COVID-19 and flu during the pandemic, the campaign helped residences stay informed about useful tools to protect vulnerable populations.
FDM database
Strategy - 2022
Data processing
The record selection was carried out to identify the target audience for each campaign.
Telemarketing
Calling to introduce Abbott's diagnostic solutions for COVID-19 and flu.
Mailing
Nursing homes with more than 20 beds that accept receiving mailings.
Emailing
We're pleased to introduce ID NOW™ — a rapid, easy-to-use molecular test.
Results
This helps healthcare professionals make quicker decisions about patient care.
Conclusion
The campaign was carried out during the pandemic, providing timely access to diagnostic tools.
Nations
The campaign promoted rapid, accurate flu and COVID diagnostics, improving early detection, care for vulnerable groups, and advancing the goal of health and well-being for all.
The campaign promoted point-of-care testing, reducing unnecessary lab work, optimizing resources, and supporting more sustainable healthcare delivery.
The initiative united Abbott, health professionals, and care institutions, showing how cross-sector partnerships can drive shared health goals.